MuscleTech

Henry Cavill content series. Interview conceptualized, arranged, and executed by me.

Lead USA communications and social media strategy development and management for supplement and food brand, MuscleTech

PR, Marketing and Communications
- Lead online communications and digital strategy as the brand enters new global markets
- Developed 360 campaign strategies, including content strategy for press releases, social, email, retailers (Target, Walmart, Amazon, CVS Pharmacy), influencers, etc
- Implemented review generation and brand awareness strategies for owned channels and retailer pages through partners, like Bazaarvoice
- Crafted email and newsletter strategies in support of Iovate's Diversity and Inclusion Committees initiatives
- Crafted and launched press releases

Social Media Strategy
- Ideated and executed creative and strategic concepts for Facebook, Instagram, TikTok, Twitter, and Pinterest
- Developed overall social content creation processes with the creative team
- Identified content streams
- Presented social reports to track performance, analyze data and optimize accordingly
- Trend participation

Influencer and Creator Strategy
- Created an evergreen approach to influencer and creator partnerships on and off of social.
- Launched seasonal influencer campaigns

Team Leadership
- Managed content creators and the creative process
- Trained and managed a Community Manager in social first customer service
- Managed influencer agency partner

Social Media Management
-Scheduled content
-Owned the content creation process, including concepting, writing and collaborating on creative content for all social platforms