I’m a writer, content creator, and strategist. In a world where you can lose your audience in the time it takes to scroll, I believe the way you formulate words can capture attention or make a forgettable first impression. As a strategist, I understand and value the ability to create and execute a plan contingent on your target demographic – while also being able to pivot, absorb criticism or changes and make necessary adjustments to my work based on client or internal feedback, on restrictive or seemingly impossible deadlines.
My experience as an agency copywriter and in-house social media manager has given me insight into creating digital brand campaigns across today’s ever evolving digital landscape. As a result of managing multiple social media platforms, I have extensive experience in creating branded content specific to each client’s unique needs. My primary experience lies in developing and solidifying brand identities and voice through consistency across all channels. I have run the gamut of industries, from e-commerce, B2B, B2C, start-ups and an agency. I have created content for tech platforms, editorial (biotech, finance, enterprise, crypto, and consumer).
With both organic and paid ad social platform experience, I have learned to directly address whomever a client’s target audience is with precision, accuracy, and effectiveness in alignment with brand goals.